Following 2020 and the global pandemic, even the most resistant business’s have been forced to move to the virtual world, like it or not. It has been said that around 97% of people will research a business online before they consider engaging with you. This is my digital marketing has never been as important as it is right now.
Here are a few marketing tools that every business can easily implement.
A professional website is without a doubt one of the most important and valuable assets any business can have when it comes to marketing. This is where your potential new clients/customers can get a feel for what your about, what you can offer, where you are and most importantly how to get in touch with you.
A blog/vlog will improve your websites visibility online and help to build trust in your company. Its best to post regularly however something is better than nothing. These can be written by yourself or it is something we at Slice can help with. Make sure you add a call to action in anything you produce to encourage engagement, maybe get people to subscribe you your blog/vlog as this is a great way to collect the data of who is paying attention.
It is proven that 73% of millennials prefer communication from businesses via email. Email is not only free but universally accessible. Use email to send out your newsletters and promotions to both existing and potential customers.
Social media is a powerful tool for any business, it can increase traffic, improve search engine rankings, and even make it easier for you to directly engage with potential customers. Pick the platforms that work best for your business and it will prove invaluable. Make sure you are posting regular content and engaging with your customers or people who comment as this will make you look responsive and creditable.
As always the VA team at Slice can help you with all of the above so, please feel free to reach out for an initial chat.