Why should your business be online?

What does having your business online mean? Following 2020 and the global pandemic, even the most resistant business’s have been forced to move to the virtual world, like it or not. According to according to BIA/Kelsey’s ongoing consumer tracking survey, it has been said that around 97% of people will research a business online before they consider engaging with you. This is why digital marketing has never been as important as it is right now.

online business

What tools can you implement to get your business online?

Websites

A professional website is without a doubt one of the most important and valuable assets any business can have when it comes to marketing. This is where your potential new clients/customers can get a feel for what your about, what you can offer, where you are and most importantly how to get in touch with you.

Blog/Vlogs

A blog/vlog will improve your websites visibility online and help to build trust in your company. Its best to post regularly and to have some strategy behind your content for it to make sense for your business. These can be written by yourself or it is something we at Slice can help with. Make sure you add a call to action in anything you produce to encourage engagement, maybe get people to subscribe you your blog/vlog as this is a great way to collect the data of who is paying attention.

Email

Email is not only free but universally accessible. Use email to send out your newsletters and promotions to both existing and potential customers.

Social Media

Social media is a powerful tool for any business, it can increase traffic, improve search engine rankings, and even make it easier for you to directly engage with potential customers. Pick the platforms that work best for your business and it will prove invaluable. Make sure you are posting regular content and engaging with your customers or people who comment as this will make you look responsive and creditable.

GET IN TOUCH

If you would like to discuss our services, please use the contact form on our website or email us on info@slicesolutions.co.uk and our friendly team will be happy to share how we can support you.

 

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